Hsiang-Chu Chou

Hsiang-Chu Chou

Founder - 


Founder - 

M.S. in Institute of Learning Sciences and Technologies

Biography

I am a M.S. Student in National Tsing Hua University, major Learning Sciences and Technologies. Website of my master’s thesis.

My interdisciplinary interests including local revitalization, rural education, luxury marketing, graphic design and arts administration.

Founder of non-profit educational community 實習船 Intern-ship, aim to become a career planning platform to assist youth in learning and employment.

Founder of 北市大行銷顧問社 Marketing Village, dedicated to narrowing the resource gap between local and top universities.

Currently looking for 2023 project management role in technology industry. Feel free to contact me for any reason, it will be my pleasure to hear from you. Have a nice day!

Interests

  • Technology Project Management
  • Luxury Marketing
  • Graphic Design
  • Arts Administration

Education

  • M.S. in Institute of Learning Sciences and Technologies, 2021

    National Tsing Hua University

    1. 以網路眾包評論及興趣點為基礎進行城市功能分區及城市活力分析

  • Exchange in Falculty of Economics and Management, 2019

    East China Normal University (Thesis x3)

    1. Analysis of Influencing Factors of Inpatient Costs Based on BP Neural Network

    2. The Cause, Process, Countermeasures and Enlightenment of The European Debt Crisis in 2010

    3. Accurate Matching and Personalized Recommendation Strategies for E-commerce Operations

  • B.S. in Urban Industrial Management and Marketing, 2016

    University of Taipei (Thesis x1)

    1. Construction of Luxury Brand Value Valuation Method – Case Study of Jo Malone

Skills

Marketing

Event Planning, Pay-per-click Marketing, Content Marketing, Community Operation, Growth Hacking, User Research, Resource Linking, Consumer Behavior

Management

Project Management, Product Strategy, Brand Strategy, Co-Opetition Analysis

Design

Graphic Design (Adobe Illustrator / InDesign / Photoshop / Flash, Canva), UI, Exhibition and Visual Space Design

Education

Curriculum Planning, Rural Education, Teaching Material Production, Trend of International Education Development, Digital Learning

Information Application

Data Analysis, Tech Application (ex. Arduino, Spark AR), Data-Driven Marketing

Finance

Financial Derivatives Research, Financial Statement Research, FinTech, Financial Management

Work Experience

 
 
 
 
 

Product Marketing Planner (Intern)

Advantech

Jun 2022 – Sep 2022 Taipei City, Taiwan
  • Community Operation：Producing article for professional content, LinkedIn’s business effectiveness has increased by more than 300% compared with the past.
  • Advertising：Product Google SEM advertising for all published posts with a CTR of 5 %.
 
 
 
 
 

Human Resource Manager (Interm)

SSSTC, Solid State Storage Technology Corporation

Jul 2021 – Aug 2021 HsinChu City, Taiwan
  • Programing：Write an automated chatbot for an official fan club in Python.
  • AR Producing：Create Instagram AR filters with Spark AR to increase employee engagement.
  • External Communication：Contact 20+ professors from the top electrical engineering colleges to assist in the recruitment of talents on campus.
  • Event Planning：Planned talent recruitment Podcast recording, listened to 2000+ effective users.
 
 
 
 
 

Quality Engineer & Marketing (Intern)

Fortuna Intelligence Co., Ltd.

Jul 2018 – Jul 2020 Taipei City, Taiwan
  • Product Optimization：Company’s application and web-side functions testing, find out the attractiveness of the product to each market segment and optimize more than 20+ functions. Promote those to different target customers through social media.
  • Product Planning：Proposed 3 new functions, analyzed the suitability through UI/UX, drew prototype to communicate with engineers. Successfully passed internal evaluation and went officially online, received numerous user feedbacks for data support for new function iteration.
  • Community Operation：Build a community operation framework analyze user needs, obtain 8000+ fans through daily topic interaction, question answering, popular science output and welfare activities, etc., converting 3000+ registered users with valid intentions.
 
 
 
 
 

Campus Marketing Manager

Mr. Finance

Oct 2018 – Oct 2019 ShangHai, China
  • Market Development：Collect customer information through the Internet, newspapers, building advertisements, car advertisements and other media, discovered 30+ potential customers and interviewed 10+ customers. Successfully signed up 5 contracts, ranking first in performance among peers.
  • Conpetitive Analysis：Analyze 10+ leading companies in the education industry for competitive product analysis, collecting CDS data from 50+ universities across the United States and accurately produce product information (parameters and comparison of competing products, FAQ, etc.) based on surveys, for customer service to understand product parameters, positioning and functions.
  • Event Planning：Planning online and offline activities, achieved 100% on both participation rate and satisfaction.
 
 
 
 
 

Business Development Representative

Department of Rapid Transit Systems, Taipei City Government

Jul 2018 – Dec 2018 Taipei City, Taiwan
  • Business Development：Contact with companies such as iQiyi, Line, Taipei Art Museum, Compal Computer and others for requirement development and business negotiations.
  • Cooperation Proposal：Inventory existing resources and expected goals to exchange resources with enterprises.
  • Event Planning：Planning Christmas party activities, passenger flow in a single day is estimated to be 1500+.
 
 
 
 
 

Resource & Course Development officer

iFlyHouse

Sep 2017 – Feb 2018 Taichung City, Taiwan
  • Resource Development：Look for suitable cooperative units and various professionals, conducting cross-domain exchanges with various types of entity such as the Complex Festival and the Taichung Social Innovation Unit.
  • Courcse Development：Participate in the development of multi-social contextual learning courses, such as college students’ training programs, parent-child issues co-learning, rural education, etc.
  • Project Management：Take appropriate assessments and plan differentiated learning for student cases.
 
 
 
 
 

Advertising Planner (Intern)

Shenzhen Convention & Exhibition Center

Jul 2017 – Aug 2017 Shenzhen City, China
  • Data Analysis：Analyzed departmental data, compiled 400+ enterprise cooperation case data and established documents.
  • Event Planning：Assist in the preparation of the once-every-six-year International Botany Conference with a history of more than hundred years. Negotiate cross-industry business cooperation, including but not limited to resource replacement, corporate welfare, offline activities, platform access, cross-border joint activities, sponsorship, etc.

Project Experience

 
 
 
 
 

Founder

實習船 Intern-ship

Apr 2018 – Present Taiwan
  • User Growth：Build a 0-1 community, fan page reach 60,000+ users in one week and 10,000+ precise users’ interactions.
  • Business Cooperation：Planning cooperation activities with well-known companies such as Microsoft, MOOX, etc., holding workshops to create profits for both parties.
  • Organizational Leadership：Leading a group of 5 people successfully hold multiple workshops across Taiwan, inviting well-known companies in the industry, including iQIYI strategists and Google headquarters UI/UX managers into participation. Total number of participants beyond 500.
 
 
 
 
 

Founder

北市大行銷顧問社 Marketing Village

Aug 2020 – Present Taipei City, Taiwan
  • Resource Integration：Though insufficient funds, induct off-campus industry resources into campus, such as arranging Microsoft visitation, narrowing the gap of resource between local and top universities.
  • Innovative Teaching：Planning four major workshops (Project Management and Process Innovation, Resume and Mock Interview, Data analysis and Visualization, Resume 1v1 Checking), five thematic modules (Marketing Logic, Marketing Ability, Industrial Marketing, Social Marketing, Career Development) and three implementation projects, emphasizing the importance of get hands dirty.
  • Society Contribution：Discover social problems and implement it in actial project, emphasizing that student organization also have social responsibilities and revealing club additional value to society.
 
 
 
 
 

Taiwan Campus Ambassador

One Show Award

May 2019 – Dec 2019 Taiwan
  • Event Organization：Invited many international creative and innovation leaders to share the most cutting-edge topics, involving design, product innovation, advertising and communication and some other cross-border fields.
 
 
 
 
 

Coordinator

Beijing Entrepreneurs Camp

Dec 2016 – Sep 2017 Beijing City, China
  • Event Planning：Responsible for online and offline event planning, combined with on-site management, and arrangement visitation to Beijing and Tsinghua University, Tencent, Baidu and other companies.
  • Data Analysis：Responsible for monitoring and reviewing the activities of the camp, analyzing and summarizing in a data-based way of thinking, and improving the input-output ratio of activities.
  • Opinion Monitoring：Called over 50+ universities registrated activities, received 5 interviews on the last day of the event by mass media such as People’s Daily.
 
 
 
 
 

VP

Ideographic World (massive novel forum)

Nov 2009 – Sep 2013 China
  • Online Event：Planned an event for 80,000 people in the fourth anniversary of the voice channel, invited more than 10 popular national style musicians and popular novelists to join.
  • Planning Ability：Lead the monthly discussion on the topic and content creativity of the e-magazine, and excavated the potential KOL to participate in interviews.

Competition

GIFT Marketing Contest

Ministry of Education 2020
● Got third place honor.

Mercer Cup Business Competition

Mercer 2018
● Got #21 from more than 200 groups.

Bain Case Competition

Bain & Company 2018
● Got excellent work honor from 423 groups.

ATCC (ATONA Case Competition)

ATCC 2017
● Got Cathay Financial Holdings - Financial Innovation Group top 10 from total 826 groups.

Projects

Contact